Tower 28 ShineOn Jelly Lip Gloss is loved for its ultra-glossy, non-sticky formula that hydrates lips while adding a beautiful shine.
It’s lightweight, comfortable, and gives a juicy, glass-like finish. However, if you’re looking for a more affordable alternative, here are the best dupes that deliver similar shine and hydration.
1. NYX Butter Gloss
NYX Butter Gloss is a budget-friendly option that provides a glossy, smooth finish.
Key Features:
- Creamy, non-sticky formula
- Sheer to medium coverage with a shiny finish
- Available in a wide range of shades
Pros:
✔ Affordable and easy to find
✔ Hydrating and comfortable on lips
✔ Soft, buttery texture
Cons:
✖ Slightly less glossy than Tower 28
✖ Needs reapplication throughout the day
2. Maybelline Lifter Gloss
Maybelline’s Lifter Gloss is a great alternative with added skincare benefits.
Key Features:
- Infused with hyaluronic acid for hydration
- High-shine, cushiony formula
- Comes in a variety of shades
Pros:
✔ Ultra-glossy and moisturizing
✔ Smooth and lightweight feel
✔ Gives a plump look to lips
Cons:
✖ Slightly thicker than Tower 28
✖ Can feel a little sticky over time
3. e.l.f. Lip Lacquer
e.l.f. offers an affordable, high-shine gloss with nourishing ingredients.
Key Features:
- Infused with vitamin E for hydration
- Sheer, lightweight formula
- Provides a glossy, mirror-like shine
Pros:
✔ Very budget-friendly
✔ Comfortable, non-sticky formula
✔ Gives a natural, glassy look
Cons:
✖ Less long-lasting than Tower 28
✖ Limited shade selection
4. Milani Keep It Full Nourishing Lip Plumper
Milani’s lip gloss adds both shine and a subtle plumping effect.
Key Features:
- Infused with peptides for a fuller look
- Hydrating and smooth application
- Glossy finish with a slight cooling sensation
Pros:
✔ Non-sticky, comfortable wear
✔ Adds hydration and shine
✔ Plumping effect without irritation
Cons:
✖ Slight tingle may not be for everyone
✖ Not as jelly-like as Tower 28
5.ColourPop Lux Gloss
This gloss has a cushiony texture and glass-like shine, making it a solid dupe.
Key Features:
- High-shine with a plush feel
- Nourishing ingredients like jojoba oil
- Sheer to medium coverage
Pros:
✔ Soft, hydrating texture
✔ Comfortable wear
✔ Good variety of shades
Cons:
✖ Slightly thick formula
✖ Not as lightweight as Tower 28
6. Revlon Super Lustrous The Gloss
This gloss gives a wet, shiny look while keeping lips moisturized.
Key Features:
- Lightweight and non-sticky
- Contains agave, moringa oil, and cupuacu butter
- Sheer color with a natural finish
Pros:
✔ Hydrating and smooth
✔ Comfortable wear
✔ Affordable
Cons:
✖ Not very long-lasting
✖ Some shades lack pigmentation
7. Fenty Beauty Gloss Bomb Universal Lip Luminizer
A luxurious gloss with high shine and a smooth feel.
Key Features:
- Glossy and cushiony texture
- Infused with shea butter
- Universal flattering shades
Pros:
✔ Super glossy and nourishing
✔ Comfortable and non-sticky
✔ Pleasant scent
Cons:
✖ Higher price than other dupes
✖ Slightly thick formula
8. Essence Shine Shine Shine Lip Gloss
A drugstore gem with a mirror-like finish at an unbeatable price.
Key Features:
- Super high-shine
- Non-sticky, smooth formula
- Lightly tinted shades
Pros:
✔ Extremely affordable
✔ Glossy and lightweight
✔ Comfortable wear
Cons:
✖ Not very long-lasting
✖ Can feel slightly slippery
Which Dupe is the Best?
For the closest match to Tower 28 ShineOn Jelly Lip Gloss, Maybelline Lifter Gloss is the best option, offering a super-glossy, hydrating finish with added skincare benefits. If you’re looking for an affordable basic gloss, e.l.f. Lip Lacquer is a great budget-friendly choice.
